StratAgile
Leveraging the Veeva Power

The global pharma industry today—even as it is a hotbed of innovations, inventions, and terrific discoveries—is subjected to constrained thinking when compared to other industries, especially in the area of digital transformation. Many of the interaction processes, workflows, and journeys with target audiences, including HCPs, Sales Reps, and other healthcare professionals, still lay within the conservative dimension, primarily attributable to stricter medico-legal and compliance systems with leaner business support teams, and relatively less digital-savvy.

Fortunately, Veeva, a CRM application designed specifically for the pharmaceutical and biotechnology industries, is bridging that gap. But pharma organizations are struggling to draw on Veeva’s myriad of benefits. “It is akin to having a Ferrari at home, but not knowing to drive it,” says Avish Joseph, CEO, StratAgile. Only the Veeva experts can help one to unleash Veeva’s full potential to help the pharma brands adopt the new technology and fast-track their marketing growth.

Enter StratAgile.

Headquartered in Singapore, StratAgile is one of the largest Veeva certified resource agencies, proficient in CLM, Approved Email, Engage, and MyInsights. With significant expertise across the digital transformation value chain, right from digital data, marketing automation, analytics, and CRM all under a single umbrella, they are uniquely positioned to help the pharma marketers—right from planning and strategizing to execution.

“We enable and empower pharma/healthcare firms to fast-track their digital-data awareness and handhold them to embrace CRM innovations along with an integrated approach where Veeva plays an integral role,” mentions Joseph. “Not only does StratAgile work with the clients, but we also engage in a knowledge partnership with them. We empower the clients, streamline innovation, and have dedicated process platforms to maintain the edge.” To this end, the company’s 10-15 percent of the educational effort is centered on client education, workshops, and training.

StratAgile combines sophisticated technology and global business practices to transform and scale marketing challenges in this Digi-age.

We enable pharma/healthcare firms accelerate their digital-data transformation journeys, embracing the omni-channel engagement automations where Veeva plays an integral role

The company plans and manages all the digital needs, right from designing to implementation and insights-driven refinements. The deep understanding of the Veeva platform has enabled StratAgile to build internal benchmarks for multichannel engagement performance based on its practice. “It ranges from predicting open rates based on subject line copy, the impact of long-form and short-form approved emails, success rates of content consumption across various form factors – infographics, videos, webinars, etc.” states Joseph. The company’s clients are always looking forward to such a layer of thought leadership and best practice layer in addition to getting empowered with the platform capabilities so that they know the right gears to shift in this journey.

For example, StratAgile established a data-driven approach with source attribution for one of the renowned Global Pharmaceutical brands to tag and track all sources, including Sales Rep emails, for the quality and volume of the traffic. A detailed behaviour tracking using analytics was also put in place to ascertain the quality of engagement and the performance of assets, thereby creating a digital portfolio analysis and score to refine the traffic generation and content performance effectiveness. The framework, together with the design of experiments, helped to refine the overall content planning and content consumption effectiveness for the client.

Since 2008, StratAgile has been working closely with many such exceptional innovative companies—from Fortune 500 firms to start-ups—in multiple marketing-focused digital realms to deployment, conceptualising, and managing growth-driving projects across the globe. The company recently expanded to Australia and has eyes trained on the US and Canada markets. “Our appetite for growth, we think, is immense, and the Veeva Power will help us get there,” concludes Avish.