StratAgile
Enabling High-Performance Marketing

As technology evolves, the consumerization effect continues to cast its magic spell. In a time and age when healthcare professionals (HCPs) are fast becoming digital natives, it is imperative for pharma sales representatives to innovatively connect with them and facilitate meaningful engagement. The pharmaceutical industry, like other sectors, realizes the need to catch up with buzzwords such as digital transformation and omnichannel marketing. However, the industry has, for long, been a digital laggard, which has deeply impacted everything related to database marketing. Fortunately, Veeva, a CRM application designed specifically for the pharmaceutical and biotechnology industries, is helping bridge the gap. But pharma organizations are struggling to draw on Veeva’s myriad of benefits. “It is akin to having a Ferrari at home, but not knowing to drive it,” says Avish Joseph, CEO, StratAgile. To unleash the full potential of Veeva and help the pharma brands adopt the new technology and fast-track their marketing efforts requires Veeva experts, and that is where StratAgile steps in.

The Singapore-based StratAgile, is one of the largest Veeva certified resource agencies, proficient in CLM, Approved Email, Engage, and MyInsights. With significant expertise across the digital transformation value chain, right from digital data, marketing automation, analytics, and CRM under a single umbrella, they are uniquely positioned to help pharma marketers, from planning and strategizing to execution.

According to Joseph, the challenges for most pharma companies unfold post-implementation of Veeva. StratAgile is part of this ensuing journey, assisting organizations in terms of business process reengineering required to adapt to a more automated digital way of marketing. The second challenge would be in taking all the assets from PowerPoint or PDF and making the content Veeva-ready.

We are called as the extended arm of our client’s marketing team because we understand the value chain within marketing and technology to manage the Veeva platform effectively

StratAgile helps accomplish this at a faster pace, alongside programming the rules for incremental assets. Furthermore, StratAgile can enable clients with the reusability of assets, which are created for global use in the Veeva platform, by doing a transliteration or adaptation quickly. Besides, they train the staff in using Veeva effectively to draw its maximum benefits.

Joseph draws attention to the classic fallout in the wake of the COVID-19 pandemic, where pharma marketers are left without the strong lifeline of face-to-face interactions with the HCPs. They are in search of all avenues to facilitate virtual interactions through calls, webinars, video conferences, and engagements through AR and VR. “Since HCPs have limited screen time, whoever can connect with them innovatively will emerge as the winner when the luxury of time and space of interaction are fading,” remarks Joseph.

The answer lies in using the existing multilayered functionalities of Veeva right from basic to advanced level in a structured way, alongside leveraging Veeva Vault, Engage, and Approved Email to the hilt. This will open doorways to reach out to HCPs in the current virtual operating environment as well as the post-COVID-19 business environment. Veeva facilitates the rapid creation of approved assets, and through its compliant and multichannel communication link, effectively quells the critical challenge of compliance in pharma marketing. On the other hand, Veeva Engage helps in creating experiential detailers and, in combination with Salesforce, brings forth the virtual connect to HCPs through video conference or webinar without the need for a different platform. Moreover, Veeva CRM MyInsights reveals what is happening across various engagement touchpoints to develop meaningful customer relationships.

With big names such as MSD, Mundipharma, and Novo Nordisk among others in their client roster, Joseph takes pride in saying, “We are called as the extended arm of our client’s marketing team because we understand the value chain within marketing and technology to manage the Veeva platform effectively.”