Arbor Scientia Group
Powering Compelling Scientific Stories

There is an art of storytelling in scientific communication. Compelling, scientific stories demonstrating product value are a clear differentiator in healthcare and pharmaceutical marketing. However, teams focused on key opinion leader (KOL) engagement and superior medical education encounter various challenges in the creation, review, and distribution of compliant medical content. The scientific content approval process involves numerous stakeholders who require clear, concise, and accurate medical information in specific formats, but not every medical education agency can create compelling scientific stories that are approvable, which can prevent these stories from seeing the light of day.

Arbor Scientia Group is rewriting this story.

When we founded Arbor Scientia Group, our goal was to prioritize end users of medical education, be they healthcare providers or patients, and make complex information easily accessible to them

An award-winning promotional medical education agency, Arbor Scientia Group empowers medical affairs, marketing, and sales teams to communicate their scientific story in the most impactful way. With a dynamic team of Veeva Vault specialists, PhDs scientists, communications experts, creative designers, programmers, and client services professionals, Arbor Scientia Group develops tailored content to enable the most effective storytelling and training programs that are comprehensive and measurable.

Arbor Scientia Group brings a deep understanding of how medical education content should be properly annotated and referenced before it is submitted for the approval process and finally made accessible to healthcare professionals, patients, and internal stakeholders. The company’s expert team of medical content associates, seasoned in the Veeva Vault space, ensure that they recognize and meet the requirements from an annotation and referencing standpoint, streamline the process, and get to approval of content quickly.

Recently, the team was able to help a client complete the submission of medical education content that included 500 references and annotations in one day.

“From our perspective, communication science practices in other industries are often not reflected in the medical education industry. When we founded Arbor Scientia Group, our goal was to prioritize end users of medical education, be they healthcare providers or patients, and make complex information easily accessible to them,” states Richard Davis, President and CEO of Arbor Scientia Group.

Whether it’s companies with no familiarity with Veeva Vault or those who lack the knowledge to unlock the full potential of this content management platform, Arbor Scientia Group’s expertise has helped numerous companies overcome their unique challenges.

With over a decade of experience in the Veeva Vault space, Arbor Scientia Group helps companies across the medical education content continuum – throughout the development and utilization stages – streamline every content component for stakeholders. At the core, the company is following a vision to incorporate communication science and adult learning principles in ways that result in accelerated learning and the creation of up-to-date medical information that is easily digestible for end users.

At Arbor Scientia Group, scientists have conducted research on behavior change sequences to draw instructional strategies that boost learners’ confidence in new information and inspire their willingness to explore new practices. These strategies have been meticulously devised to accelerate understanding, increase retention, and build learner confidence, as well as measure outcomes and allow for real-time adjustments.

Putting these theories into practice, Arbor Scientia Group has scripted numerous success stories for its clients. In one such instance, a large international pharmaceutical company sought the firm’s expertise when expanding into a new market with a competitive product. They were concerned about the existing misinformation about their product. Arbor Scientia Group was asked to develop an educational initiative that would not only debunk the misconceptions but also emphasize some of the most important information about the product. The company’s research found that looking for confidence shifts was an excellent precursor to behavioral change. This unique approach helped the client increase their market share by 18.3 percent.

Arbor Scientia Group is committed to continuing to refine its methods and approaches. The company currently provides superior medical education to audiences in over 70 countries and has trained many of today’s most sought-after medical presenters.